About

New Resources.
New Leadership.
New Offerings.

If you’ve worked with Innovative before, you know a bit about us—our 20-year history, our reputation for taking care of our clients, and our willingness to dig deep when it comes to solving problems.

But we’re also evolving, looking ahead at what’s coming next in healthcare IT. And we’re adding the people, processes, and solutions that our clients will need moving forward.

So, whether you’re looking for implementation help, ongoing integration services, or wondering how best to establish your PMO, we have your back…with flexible solutions and services to meet your facility’s unique needs.

Zach Provost

Meet Zach Provost

The most rewarding aspect of my job is knowing that the work we do directly impacts the lives of healthcare professionals and patients.

Why is Innovative’s focus on healthcare important to you?

As a former nurse, and with my wife currently serving as an APRN (Advanced Practice Registered Nurse) in our hometown community, healthcare improvement is something that deeply resonates with us. I’ve seen how the right technology can transform patient care and the efficiency of medical teams.

Innovative is proud to offer next-level service. How do you demonstrate this?

By taking ownership of outcomes and always pushing for excellence, I ensure that we’re not just meeting expectations—we’re exceeding them.

What has been the most unusual or “innovative” work skill you’ve acquired?

I’ve found that I have a knack for quickly picking up new products and systems. Once I get my hands on something, I can usually figure out how to configure it and support it pretty fast, which ends up being helpful for my colleagues when they need guidance.

What is especially rewarding about your job?

The most rewarding aspect of my job is knowing that the work we do directly impacts the lives of healthcare professionals and patients.

What quote resonates with you and why?

“I choose a lazy person to do a hard job. Because a lazy person will find an easy way to do it.” – Bill Gates. This quote resonates with me because it speaks to the value of efficiency and creativity. In my work, I’ve learned that the best solutions often come from simplifying complex processes and thinking outside the box to achieve better results with less effort. It’s about working smarter, not harder.

What is your favorite volunteer work?

I’ve always found fulfillment in helping friends, family, and neighbors when they need support. I believe that making a difference starts close to home.

What do you most enjoy doing outside of work?

Outside of work, I love hosting get-togethers with friends and neighbors—whether it’s to watch sports, enjoy some good music, or just have great conversations. I take pride in firing up the smoker to make brisket, wings, or pulled pork for everyone. I also enjoy working on home improvement projects.

Our Team 

Joseph Blankenship Headshot
Joseph Blankenship, Acting CFO

Joseph has served in a variety of executive and senior management finance and accounting positions for over 20 years. He was CFO of Alere Health, LLC, and corporate controller of Matria Healthcare, Inc. and Air Serv Corporation. Joseph attended West Virginia University, where he earned an undergraduate degree in business administration with a major in accounting.

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Kelly Carlson, Regional Vice President

Kelly has a long history of business development in the hospital and healthcare industry. His experience includes medical devices, staff augmentation, physician relations, health information management, and EMR software and strategic initiatives. Previously, Kelly was an account manager at Accenture and a field operations advisor and physician recruitment consultant at Advocate Physician Partners. He has a B.S. degree from the University of Illinois Chicago and is director of educational programs and committee co-chair for the Greater Illinois chapter of HIMSS.

David Dyell
David Dyell, Managing Partner

David is a creative, results-driven technology leader with over 26 years of proven experience—20 of which were spent founding, building and then selling award-winning companies.

David is a change agent and a problem-solver with a passion for healthcare technology. He lives the culture of his organizations and leads by example, spurring people to willingly give 110% effort and loyalty. David is a sci-fi and Star Wars nerd and a Florida state finalist for the 2014 Ernst & Young Entrepreneur of the Year Award.

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Mindy Elmer, Regional Vice President

With 20 years of experience in the healthcare industry, Mindy is truly a seasoned professional. A regional vice president at Innovative for 10 years, she employs her Solution Selling skills at the executive level. Previously, Mindy has been employed by Leidos Health, Eclipsys, Siemens, and McKesson. Mindy has a B.S. degree from Juniata College.

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Cassie Hancock, Human Resources

Cassie Hancock is in human resources for Innovative. She has over 10 years of experience in the benefits/human resources field, during which time she has served as a human resource specialist and a benefits specialist. She has an associate degree in business from Gulf Coast State College.

Marc Hirshfield
Marc Hirshfield, Managing Partner

Marc has over 25 years of experience in the HIT consulting industry and is known for his ability to cultivate and support strategic partnerships.

Marc has held leadership positions at Siemens and Vitalize Consulting Solutions where he developed the company’s PMO. In 2014, Marc founded Pursuit Healthcare Advisors as a managing partner and sold the business to Atos in 2017. More recently, he served as a board member and leadership team member for Jellyfish Health, LLC, which was sold to Millennia in May of 2021. Marc earned his MBA in healthcare administration from Eastern University, completed a post master’s program in MIS at Penn State, and received his PMP® from the Project Management Institute (PMI).

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Blayne Kirby, Vice President of Operations & Controller

Blayne holds the position of vice president of operations and controller at Innovative. Previously, she was vice president of operations at Peoples First Insurance Services and director of contracting at Jellyfish Health, both in Panama City, Florida. She has degrees from Hiwassee College and the University of Montevallo.

Christina Krugh
Christina Krugh, Senior Vice President of Sales

Christina joined Innovative with 24 years of expertise in the sale of electronic health records, customer relationship management (CRM) software, interoperability solutions, and integration consulting. She brings a proven track record of delivering value, quality, and results to hospitals and health systems across the country. Most recently, Christina worked as the director of healthcare IT at Baker Tilly US. Prior to that, she was a sales vice president at Orchestrate Healthcare and a vice president at Santa Rosa Consulting, Inc. She is past president of the West Virginia HIMSS and past sponsorship and advocacy chairperson for the Central and Southern Ohio HIMSS chapter.

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Zach Provost, Manager of Technology Solutions

Zach joined Innovative in 2024 as manager of technology solutions. Previously, Zach had been senior technical product manager at Millennia and he held product positions at Jellyfish Health before it was purchased by Millennia. Zach is a Certified Scrum Product Owner with experience in Agile methodologies and the Atlassian product suite. He works with both client stakeholders and Innovative development teams. Zach has a degree from Gulf Coast State College.

 

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Rachel Reiter, Vice President of Client Success

As vice president of client success, Rachel is responsible for overseeing the satisfaction, retention, and growth of Innovative’s customers and consultants. Prior to her current role, Rachel was an Innovative regional business development manager and vice president of sales and operations for more than eight years. Rachel is president of the Health Information and Management Systems Society (HIMSS) Central & North Florida chapter.

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Lauren Rightmire, IT Recruiter

Lauren is an experienced IT recruiter for Innovative, a position she’s successfully held since 2014. Her recruiting expertise includes Epic, Cerner/Oracle, PeopleSoft, Lawson, MEDITECH, Allscripts, eClinicalWorks, ServiceNow, Workday, Soarian, and McKesson. A graduate of Shippensburg University in Pennsylvania, she began her Healthcare IT career in sales and marketing for GMIS/McKesson and SMS/Siemens prior to moving into a recruiting position at MaxIT-VCS.

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Traci Rodriguez, Senior IT Recruiter

Traci is a senior IT recruiter and team lead for Innovative, where she has worked since 2011. She manages the end-to-end recruiting cycle for all client needs focused on Epic, Cerner, McKesson, Soarian, Workday, PeopleSoft, and other ERP engagements. Prior to Innovative, Traci was director of HR and recruiting at LaBelle Strategic Resources. She graduated from Richland Community College.

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Chris Rogowski, General Manager, Healthcare IT Solutions

Chris brings senior executive, sales, operations, and strategy experience to Innovative. In addition to being general manager, healthcare IT solutions at Innovative, he is president of Acuitas Solutions. Chris was previously chief revenue officer at WellStack; president of Clearsense, LLC; executive vice president of sales at Jellyfish Health; and general manager, business development and solutions for iSirona. Chris holds a bachelor’s degree from Drexel University’s LeBow College of Business and an MBA from Widener University in finance and financial management services.

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Mark Weinig, Regional Vice President

Mark has recently rejoined Innovative as a regional vice president. His experience includes being an account director at Nordic Consulting Partners and a director of healthcare consulting operations at Prominence Advisors. In addition, he was previously at Innovative for a decade as a regional account executive. Mark holds a business degree from the Wisconsin School of Business.

Tracy Wilbanks
Tracy Wilbanks, Regional Vice President

Tracy returned to Innovative, where she was regional vice president of sales from 2018 to 2020. She has a 13-year history of healthcare IT sales achievement and is highly experienced in managing all aspects of the sales cycle. She has helped clients with business development for EMR systems, IT project management, and legacy application support in addition to helping with staffing needs around project management, managed services, and technology education. Tracy was a regional vice president at HealthMarkIT Consulting and held sales positions at Axxess Technology, Verisys, Medestar, and AMN Healthcare. She holds an MBA from the University of Dallas.

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Peter Witonsky, Chief Revenue Officer

Peter is Innovative’s chief revenue officer, where he oversees organic and inorganic growth. A seasoned executive, Peter has held leadership positions at Asynchrony, Jellyfish Health, and iSirona. During that time, he has led and grown sales teams, raised capital, created a Best in KLAS Client Service team, and been instrumental in M&A. Peter is a graduate of Denison University.

Board of Directors

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Michael Balmuth

Michael joined SV Health Investors in 2014 and is a managing partner. At SV, Michael is focused on digital health and healthcare services investments, including innovative services and technology-enabled solutions for healthcare providers, payers, patients/employers and pharmaceutical/life sciences companies.

Before joining SV, Michael was a general partner with Edison Partners, a growth equity investment firm, where he headed the healthcare IT practice. Previously, he was a general partner at Summit Partners. Michael’s operating experience included roles at IBM Corporation in sales and systems engineering for the healthcare industry. He earned a BA in engineering sciences from Dartmouth College and an MBA from Harvard Business School.

David Dyell
David Dyell

David is a creative, results-driven technology leader with over 26 years of proven experience—20 of which were spent founding, building and then selling award-winning companies.

David is a change agent and a problem-solver with a passion for healthcare technology. He lives the culture of his organizations and leads by example, spurring people to willingly give 110% effort and loyalty. David is a sci-fi and Star Wars nerd and a Florida state finalist for the 2014 Ernst & Young Entrepreneur of the Year Award.

Tom Flynn Headshot
Tom Flynn

Tom Flynn joined SV Health Investors in 2011 and is focused on investing in growing healthcare companies, with a primary focus on healthcare services. His extensive investment background encompasses a diverse range of outpatient provider services and outsourcing businesses that support clinicians. Tom has held board seats at various companies including Aerocare, DPT, Health Payment Systems, Jet Health, Leiters, Maestro Health, myOrthos, Remita, Nordic, Schweiger Dermatology, Spectrum Professional Services, and Urgent Team.

Prior to his tenure at SV, Tom served as a partner at Ferrer Freeman & Co., specializing in healthcare-focused growth capital investments. During his time there, he contributed to the success of companies such as Aerocare Holdings, Amerita Inc., GeneraMedix, Genova Diagnostics, PHNS, Physicians Dialysis, and Vitalize Consulting Solutions. Before his role at Ferrer Freeman & Co., Tom held investment positions at GE Capital and Prudential Investment Corporation. He earned an AB in Economics with Honors from Holy Cross College and an MBA from Harvard Business School.

Marc Hirshfield
Marc Hirshfield

Marc has over 25 years of experience in the HIT consulting industry and is known for his ability to cultivate and support strategic partnerships.

Marc has held leadership positions at Siemens and Vitalize Consulting Solutions where he developed the company’s PMO. In 2014, Marc founded Pursuit Healthcare Advisors as a managing partner and sold the business to Atos in 2017. More recently, he served as a board member and leadership team member for Jellyfish Health, LLC, which was sold to Millennia in May of 2021. Marc earned his MBA in healthcare administration from Eastern University, completed a post master’s program in MIS at Penn State, and received his PMP® from the Project Management Institute (PMI).

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Wayne Kinney

Wayne has an extensive background in healthcare, dedicating his entire career to the field. For 18 years, he worked at Daughters of Charity (now Ascension Health) serving as Vice President of IS Services and CIO. In 2002, Wayne founded Innovative Consulting Group, serving as it’s CEO until the company’s recapitalization in 2023. While leading and growing Innovative, Wayne maintained an uncompromising focus on understanding clients’ strategic objectives and exceeding their expectations—ideals that continue to drive the company. Presently, Wayne holds positions on various boards, including Innovative Consulting Group, Easter Seals Rehabilitation Board, Liberty Federal Credit Union Board Chair, Evansville Park and Recreation Board, and the USI Foundation Board. He also spearheads long range planning at Blue Grass Church.

Advisory Board

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Cyndi Cahill

Cyndi is an entrepreneurial-minded executive and founder with more than 30 years of experience in managing and growing businesses. Currently working with CHIME on the governing Board for CHCIO certification, Cyndi has held a variety of executive positions across her career in healthcare information management. She has worked for companies including Siemens Medical Solutions, Vitalize Consulting Solutions, and Pursuit Healthcare Advisors, where she grew sales by $42M in 3 1/2 years. Cyndi is especially passionate about strategic and operational planning, brand development, and driving transformation and growth.

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Mary Pat Fralick

Mary Pat (Nespoli) Fralick has worked in healthcare IT for almost 40 years. In 1989, she co-founded DARCA, her first HIT consulting services company.  DARCA was recapitalized in 1997 by Summit Partners forming Elumen Solutions which was acquired by CTG in 1999. In 2002, Mary Pat co-founded Vitalize Consulting Solutions, which appeared on the Inc 500 list of Fastest Growing Private Companies five consecutive years before recapitalizing, doing three acquisitions and being acquired by SAIC/Leidos Healthcare. Currently serving as COO at Mediquant, Mary Pat is a recognized leading operator in the HIT professional services space.

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Robin Shine

Robin has over 35 years of experience in healthcare IT leadership, consulting, sales, and product development. An executive and entrepreneur, she currently owns and leads High Tide Investments and Consulting. In previous roles, Robin served as a senior vice president at Vitalize Consulting Solutions, senior vice president at Atos, and as a managing partner at Pursuit Healthcare Advisors. In addition to her extensive career in HIT, Robin dedicated 10 years as a member and Board of Trustees chair at Community Volunteers in Medicine in Pennsylvania. She also serves on the Board for the College of Mathematics and Sciences at Mount Saint Mary’s University in Maryland.

Our Clients

They come from all over…and there are more than 400 of them!

Quote Marks

We have developed a great partnership (with Innovative). They have proven time and time again to be a trusted resource. They are extremely responsive to my needs as a CIO, and they are extremely flexible when strategies change.”

Ron M., Vice President & CIO

Innovative Consulting Group